Social Strategy 

My career in marketing truly began at VaynerMedia, one of the first agencies with a sole focus on social. When I first joined the agency in the summer of 2011, brands were incredibly skeptical of social. Snapchat hadn't even launched yet... and organic Facebook reach was still a thing. Fast forward to now, and social is an integral part of any brand's content strategy. Below are some example social posts that I crafted for Postmates and FOX- in addition to a robust social and voice strategy that this below copy stems from. 

 
 Ichabod's attire may be antiquated, but he definitely rocks the #poppedcollar. #sleepyhollow #BTS   @SleepyHollowFox Instagram

Ichabod's attire may be antiquated, but he definitely rocks the #poppedcollar. #sleepyhollow #BTS 

@SleepyHollowFox Instagram

 Too cool for school? Not when you're on staff. #TeachersLounge #NewGirl @NewGirlOnFox Instagram

Too cool for school? Not when you're on staff. #TeachersLounge #NewGirl
@NewGirlOnFox Instagram

 #FinalsWeek is hard.  #Dinner doesn't have to be.  @Postmates Instagram 

#FinalsWeek is hard.  #Dinner doesn't have to be.

@Postmates Instagram 

 Taxes filed ✔️@Postmates order en route ✔️ #TaxDay   @Postmates Instagram   

Taxes filed ✔️@Postmates order en route ✔️ #TaxDay

@Postmates Instagram

 

 Merlot + donuts go together on Fridays... right? #TGIF  @Postmates Instagram

Merlot + donuts go together on Fridays... right? #TGIF

@Postmates Instagram